Privacy is the legal protection from unauthorized publication of the individual’s personally identifiable information (PII). This right to privacy is exemplified in the following basic principles:
- Notice – regarding collection, use and disclosure of PII
- Choice – to opt out or opt in regarding disclosure of PII to third parties
- Access – by consumers to their PII to permit review and correction of information
- Security – to protect PII from unauthorized disclosure
- Enforcement – of applicable privacy policies and obligations