Enterprise Security Leadership: Selling and Marketing Cybersecurity Products
Course Content
Every business needs improved cybersecurity, but that doesn’t mean it’s something that sells itself. In fact, many businesses see cybersecurity as a cost rather than an investment that has returned value. Leaders should be able to communicate the benefits of improved cybersecurity from a business perspective, but some cannot and often may not consider what goes into marketing and selling cybersecurity products and services.
Instructed by
I'm an experienced Chief Executive Officer, Chief Security Officer, Chief Information Security Officer (second person to hold the CISO position in history), University Professor, Security Consultant, Keynote Speaker, Computer Science Researcher, and Prolific Author (six published books) with a demonstrated history of working in the telecommunications industry beginning at Bell Labs and leading to SVP/CSO position at AT&T. Skilled in Cyber Security, Network Architecture, Wide Area Network (WAN), Managed Services, and Network Design. Strong entrepreneurship professional with PhD in Computer Science from the Stevens Institute of Technology, and also a graduate of Columbia Business School. Directly served four Presidential Administrations in Cyber Security, and now serves as a Member of the M&T Bank Board of Directors, Senior Advisor for the Applied Physics Lab at Johns Hopkins University, Adjunct CS Professor at the Stevens Institute of Technology, CS Department Instructor at New York University, and Member of the NSA Advisory Board (NSAAB).
