1
H
12
M
Time
advanced
difficulty
1
ceu/cpe
Course Content
Enterprise Security Leadership: Selling and Marketing Cybersecurity Products
Enterprise Security Leadership: Selling and Marketing Cybersecurity Products
Course Description
Every business needs improved cybersecurity, but that doesn’t mean it’s something that sells itself. In fact, many businesses see cybersecurity as a cost rather than an investment that has returned value. Leaders should be able to communicate the benefits of improved cybersecurity from a business perspective, but some cannot and often may not consider what goes into marketing and selling cybersecurity products and services.