Privacy is the legal protection from unauthorized publication of the individual’s personally identifiable information (PII). This right to privacy is exemplified in the following basic principles:

  • Notice – regarding collection, use and disclosure of PII
  • Choice – to opt out or opt in regarding disclosure of PII to third parties
  • Access – by consumers to their PII to permit review and correction of information
  • Security – to protect PII from unauthorized disclosure
  • Enforcement – of applicable privacy policies and obligations

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