Best Ways To Attract Customers
It is always difficult to figure out ways to attract new customers. After all, you are competing for the same customers as your rivals are. But there are ways you can gain a competitive edge so that you can consistently find and keep new customers, as well as retain those customers who have been with you from the beginning.
Find New Ways to Make Contacts
There are several ways to make new contacts for potential customers and networking. First, look for companies either online or in person that are not direct rivals to your business but may work in a field related to yours. Make an agreement with these businesses to refer clients to each other when possible. If you are able to make agreements with other businesses for customer referrals, then this will help your potential customer base increase dramatically.
Another way to find and make new contacts is through the power of social media. Having social media accounts and keeping them active shows your clients and potential customers what you have to offer, any discounts that you may be offering, as well as new products and services, networking possibilities, and employee profiles. While Instagram, Facebook, and Twitter are obvious social media marketing sites, you may also want to consider Snapchat, LinkedIn, and Google+ as additional options. You man also want to create a blog for postings. All of these ideas are relatively inexpensive and can help improve your social media profile, which is bound to attract new customers while making established customers aware of new products or services.
Provide the Best Service With Updated Technology
Some networking and customer service techniques never go out of style, no matter how old they are. For example, listening to customers' wants, needs, and questions is essential to delivering good customer service. However, you may want to think about whether or not you are providing the best service you can through updated technology. Think about it for a minute. No one uses fax and answering machines in business anymore, because technology has advanced to the point where we use email, voicemail, and document sharing to communicate with our customers. Because you are part of the technology era, you need to be sure that your business technology is up to date and ready for your future customers.
One way to use new business technology is through CRM (customer relations management) software. This technological advancement for communication is carried out with the help of CRM software, which provides direct communication with your customers through Gmail integration. CRM software allows you to give your customers great service and use your customer data for analyzing trends, which products you have that work, and which products don’t. The software also helps you improve the marketing strategies that seem to work with new and existing customers. Analyzing data also allows you to target those customers that purchase a lot of products or services from your company so that you can ensure they receive the best services possible. It has been estimated that between 20 and 30 percent of your customers purchase between 60 and 70 percent of your product or service, and therefore deserve to get the best customer service possible.
Many businesses have the same products as their competitors, or they may be operating in an area saturated with a lot of the same kinds of businesses. For example, you may operate a jewelry store in an area with a lot of jewelry stores, and all of you sell engagement rings. You need to think of different ways to market products that your competitors do not have. Maybe you can market a Christmas in July promotion, with sales around a Christmas theme. Or you could find a way to market a jewelry package for a special occasion. Have several different items on sale at many different price points in order to attract customers with different spending budgets. If you sit down and talk to your team about marketing strategies, they may think of something you haven’t thought of yet.
Another idea for gaining new customers is to find them new answers to their old problems. For example, maybe you own a car wash business, and you have a customer who owns a fleet of trucks. He is a good customer, and he has noticed that you use a lot of water, which concerns him as an environmentalist. You listen to his concerns, and you tell him that you are looking into soaps and polishes that require less water to work effectively. You also show him the plans to install a recycling water capture system that captures, cleans, and reuses the same water continuously, for which you got a grant from the city because it is environmentally conscious. Your customer is delighted, and you use the news of recycling water as a social media campaign headline and as a story in your email blast that goes out to your clients. In this way, you are using innovative thinking to solve problems and create new business.
In earlier days, selling your business to customers was a matter of putting out your shingle, waiting for customers to arrive at your door, and then offering them excellent service and solutions to meet their needs. However, in this era, times are constantly changing. What customers want one minute may not be what they want the next, and with the fast pace of technology, products and services quickly become obsolete.
However, you can combat the speed of business and technology with the use of technology yourself to improve your business and your responsiveness to customers. In addition, your use of technology can help you with new business and lead generation through social media. Technology can also be used to create new ideas and generate new campaigns that will draw people to your business. If you continue to use the newest advances in technology, you will be one step ahead of your competitors, which means that your business will continue to grow and prosper.