49 minutes

Video Transcription

everyone Welcome back to the course in the in the last video, we talked about
how to find your Why why should you even care about doing that? It's a personal brand.
Now again, the why is very important, right? It's allowing us to understand who's our target audience. So is it a hearty measure? Are we trying to get a new job? Are we trying to just make ourselves a thought leader in the industry? So how can we do that? Are we trying to maybe push our social media and our own business or something like that?
So it's really depends on you and your particular goals with your personal brand, and that's going to determine
number one who, your target audiences and number two, how you actually approach them.
So in this video, we're gonna go ahead and just do a little reconnaissance on a hiring manager. So some of you might recognize Leaf Jackson, who's one of VP's at Sai Buri, and we're gonna kind of look at his profile here, and I haven't looked at his profile in a while, so we'll actually be doing this together kind of raw. But let's pretend that I want to get a job. A cyber? Very.
And so I've identified that the hiring manager
or at least one of the hiring managers for the jobs at Cyber is rejection, right? So how can I actually approach this individual if I don't know him on social media?
So number one, we can look at the profile, right? So let's see that Leaf and I weren't actually connected here. I can see most stuff here unless he's made things private, but I'm not able to send him messages unless I have premium linked in right. But if I send him a connection request and start building that networking relationship,
then I could send him messages, and that might lead to an actual conversation
down the line that can lead to potential employment. So
let's take a look here, this profile here. So of course we see that he's leading great products. He's hiring. That's one of the key aspects there, right? We see. Oh, he's hiring. I wonder what four. Hey, he works a sigh. Berry. I can put I can add one plus one and figure out that he's hiring for some kind of rules. At cyber,
we see that he's leading great products. So something probably along the product area, right? The content. Maybe, since Ibori does labs and it does video content. Probably something along those lines would be my guess, but we don't know for sure yet, right? We see the D. C area, but again there may be remote positions. So don't count yourself out from
a lot of these companies you might be looking at,
because a lot of times they may have something remote or they might be willing to work with you if you've got a certain skill set that they look they're looking for.
So if we come down the profile page here, obviously Leaf and I have a lot of connections that we share, so that's quite a bit. But if you're just looking at someone's profile page and you're not connected with them yet, if you've got mutual connections, that might be another avenue in. To help establish that relationship, right,
If you have no mutual connections, they that individual may be a little hesitant to add you
as a connection. Now some people are pretty strict about this on linked, and other people are pretty open about it. one thing I found that is beneficial is don't just send it through your mobile device because with that, you can't do a custom message and add, like, a little note.
Do it from your computer, your laptop or something like that to send a request to someone that you don't know. And that way you can go ahead and just do a short message like, Hey, I noticed you work a cyber. I notice you've done this or that. Or, you know, you went to the University of Chicago for your MBA.
I went there as well. Whatever the case might be, try to find something that you both have in common
and send it us that little note. And most of the time someone's gonna realize that you're a real person and they'll actually accept your request. Ah, lot of people are skeptical of just kind of generic requests that they get without a note in them because it may be a bought. So just keep that in mind that if you want to really connect with people, especially people that are
some of the thought leaders in the industry, or like a hiring manager,
you want to make sure that you stand out from the crowd and they go ahead and accept your request. And I will say that if you ever send me a connection requests on LinkedIn number one, I get several 100 a day, so it takes me a little time to get back to all of them. And number two. If you put a message in there, I'm gonna pick you first. And that way I don't have to really do a whole lot of due diligence because most of the time of box not going to send me a message,
uh, you know, it's not going to send me like a unique message. I'll say like that.
So let's go back to lease profile here.
We could see if you look it is about area there. He's got, you know, good about experience in management, executive work at various organizations. He's got a lot of additional workers. Well, if we come down, we see that he's posted a little bit. There will come back to that in just a little bit. We cease Ibori.
We see here is VP of product and content in community, and so that's basically the team that handles all the course development, the labs, all that stuff, the team that manages all that good stuff to make it a beautiful website. That's the team that he leads.
And we can also see some additional information about his background of places he's worked. So again, If I worked at AARP, for example, that might be a talking point with him to start building that relationship and then I can casually ask, Hey, I noticed you've got these positions open. I apply for this one. Do you know who the hiring manager is? And
you want to kind of play it slick like that, right? Like, don't you want the other individual to?
I think it's their idea. So it's a little human psychology here, right? So if I send that message, I don't want to say, Oh, I see you're the hiring manager. You must be the hiring manager. No, no, no. You want to
apply for, like, a position. Let's just say there was a position for like, I don't know, a manager of product, right? So let's say that reports to leave
and I apply for the manager of product rule. I want to say, Hey, you know, Do you know who is a higher manager for this, right? I don't want to say, Oh, you're probably the hiring manager. I want to communicate with you. It's just it's just a weird, subtle psychological thing, but it will help you build a relationship faster, and we'll get you a better response if you let it become,
in this example, Leafs idea
to say, Oh yes, I'm the hiring manager for that particular position
as you see little little things you have to do when you're trying to connect on social media like this. If we scroll down, we could see you again, the education and all that good stuff there any certifications, recommendations, etcetera.
Really, what we're trying to do. We were looking at his profile or anyone's profile, for that matter. We just want to find some commonalities that we can open up a discussion on. So when we send that note, maybe it's something about the I. C. U worker Sai Buri. But we wanted to be unique cause I'm sure Leaf gets a ton of connection requests of people that are associated with cyber. You're taking courses on cyber re
and you really want to stand out from the crowd, especially for trying to get a job at a certain company, right?
So this is one avenue that I would use to start trying to build that relationship. Now again, I mentioned here he's got some activity, so let's go ahead. Take a look at that. You'll see that several of his post are related to actually, um, going ahead and seeing
Hey, I'm trying to hire anybody. Got you know, anyone that might fit these roles, right? So we see that's his post. We can also look at his activity and sort of see what he's interested in. And then we can use that as an approach to, you know, make that conversation with them.
One thing to keep in mind is that we're not necessarily social engineering in the aspect of we're doing, like, a pen test or something like that. But we are doing some social engineering in the aspect of, and I'll call it Social Reconnaissance is more appropriate, but we do want to find out like his interest, right? We want toe
figure out ways. We can actually establish that relationship with this individual
because when you apply for a job through, like LinkedIn or through the company's website. You're basically applying for a job where everyone else, you know, you got thousands of people that are playing for the same job what you're trying to do here with your personal brand if you're trying to make yourself approachable in the aspect of a one on one conversation.
So let's say you don't live in the D C area, but you do want to communicate with this individual.
This is how you do it. You do it through the power of social media. Right? But you don't send a message. Oh, please. I need a job. Oh, give me a job. Ooh, bag. You know, don't do that bagging stuff. No, that's the number one us. A. Turn off like
that is a complete turn off for anyone, including a higher manager. But also anyone else that might have thought about helping you out
approach someone like a human being, See how you can give value. So, as an example, let's say that you're not qualified for this position. That Leaf has posted this content operations manager. Let's say you look at it and you say you know what I'm I'm not qualified.
But my friend Joey is absolutely qualified for that.
There is a connection right there, Rights. And go ahead and reach out to leave and say, Actually, have somebody That's pretty good. Can I like you too up. What? You kind of chat about it a little more. And then if if you guys decided to may be a good fit, he can apply through the website and kind of go from there
something like that, right? So again, the personal branding aspect here we're reaching out to like a hiring manager. It's more so about them, their needs, how we can deliver value to them, vs your needs. And once you establish yourself as a brand like that where you're always focused on delivering value to the other person,
it's very easy for someone like Leaf or myself for something like that.
To then say when you reach out in the future or when we haven't I out looking at different things to see who in our network might benefit from something we immediately think of you. We see. Oh, yeah, that guy. You're that Gale. They had a question they wanted to get a job they were looking. Let me reach out to them because I think this would be a perfect fit for them. And I can go ahead and reach out to them,
which would be you in this case.
And I can hopefully get you a job, right? That's how it works. So personal branding going back to it again. Just finding her why. But also, it's all about establishing those relationships. And you're doing that through your own branding. You're sending this particular message so you don't want to send a message of desperation and give me, Give me, Give me.
You want to send a message of delivering value all the time.
So in this video, what has talked about a little bit of research? So we did a little reconnaissance here on Leafs profile on LinkedIn and the next module. We're gonna go ahead and just jump into social media itself. We'll talk about finding your social media platform, how you can go about doing that for your particular audience, that you're trying to reach her, the message you're trying to send,
and then we'll go through a couple of the different platforms. Specifically, we're gonna focus on my linked in profile,
but all kind of talk through some tips for things like Facebook and Twitter as well.

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Personal Branding Fundamentals

Join Cybrary’s own Master Instructor, Ken Underhill, as he takes you on a journey to building your personal brand. ou’ll start by identifying your way and then learn how to use social media to your advantage.

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Ken Underhill
Master Instructor at Cybrary
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