Time
49 minutes
Difficulty
Beginner

Video Transcription

00:00
everyone welcome back to the course. So in the last video, we just talked about how you can go about finding your social media platform again. It really depends upon your particular message. And who you're trying to reach is your audience, and that will determine which platform you want to focus on. Now you can do multiple platforms on social media, but
00:16
I recommend you start with one, and you kind of master that for your audience where you know they're going to be at.
00:20
And then from there you can kind of branch out to other ones as well. So as an example, those that no me and are connected with me. I'm very active on linked in and I've sort of branched out a little bit on Facebook. I'm not really on Twitter at all, and I'm on YouTube as well, but mostly for my podcast. So I really focus on one platform dominating that platform, and then,
00:39
from there, I can branch out to others as I
00:42
open up time and feel the need to do so.
00:45
So in this video, we're just gonna talk through my actual profile, and with that what I'm gonna do is talk about some areas that you want to make sure you're doing on your profile here on LinkedIn. Now, I see a lot of absolutely terrible profiles. Uh huh. And what I mean by that is it will be somebody that number one put like a
01:04
just a dash here in this area. We'll talk about that in a second.
01:07
Other other times, it'll people will be people that don't list like any job history or anything at all. They don't list any skills. They don't list any education they done. They don't even have a profile picture.
01:19
These are just little things that make you look unprofessional. Right? So these are all things that you'll want to keep in mind. So let's go ahead and get started here. Number one profile picture. And at that, it shouldn't be you taking like a selfie in the shower. It should be you, actually, in a professional headshot Now, this depends a lot of near budget right
01:38
here in the United States. At least where I met. I was able to get head shots. I think they're about $120 I got a whole package of them Ah, and that is probably the average price. If you could find him a little lower, you could actually probably find a photographer
01:53
at, like a community college or something like that. That can do it cheaper.
01:57
Um, if you're overseas. And if you're in a country where maybe finances are an issue for you, you could always take your phone. If you have one or your webcam, just take a photo of you dressed as well as you can. You know, because again, everyone's got a different wardrobe that they can afford. But as nice as you can. Maybe you're good shirt or something like that
02:16
and just take a nice head shot photo of yourself
02:19
just to use it as a professional photo again. You really don't want to get away from those people. It's basically matching up of those people that are taking, like selfies of them at the gym or something like that. Almost. That's your brand. You don't want to do that. So you want to make sure whatever message you're trying to convey in your personal brand.
02:36
You make that show in a photo, right, because, as they say, a picture is worth 1000 words.
02:40
Other thing here just put a photo in the background. Here is Well, I've got this for my podcast, But you could use anything just something relevant to your particular brand. Use a lot of stock images out there you can use as well. You also want to make sure you've got some kind of headline here. So in my case, ah, for those that don't know, I want recently won an award from SC Media.
03:00
So I've got that there as well as my goal, which many people have seen and changes every single year
03:04
as I keep hitting it.
03:06
Um And then, of course, my location, which is no secret at all. Some people just put United States whatever. Most people know where I'm at, so it doesn't really matter.
03:14
And then your about me section there,
03:15
um, it's really
03:17
based off how you want to make your brand right. So I've got my podcast there. I haven't really put a lot of effort into this because I found that most people don't even read that. So I've got some generalized information there.
03:28
More importantly, here, you want to be active, so make sure you're posting things that are relevant to your particular audience. Make sure you're interacting with other people's posts.
03:37
Articles are decent. I haven't had a lot of traction on those. So those air kind of still something that I'm working throughout linked in and I really haven't done a whole lot of them think I have, like three of them on the site is also That's another avenue, though, that depending on your audience, you may want to go ahead and put some articles in there. Definitely put your experience. I don't list all my experience,
03:55
namely, because
03:58
it's possible that somebody's always trying to get information about you for some nefarious purpose. So I list some recent stuff on there, for example, my consultant company I own. And then, of course, you know the stuff of Cyber is a master instructor. Some of stuff I've done easy council muscle agent professor. Many people know all this stuff already,
04:16
and that's why I've listed it there. But you don't see anything else
04:19
back for a couple of years on. That's on purpose.
04:24
I left my education cause again. That's really not something sensitive at all. Like anyone could figure that out as many courses as I've done. Always talk about it in the course anyways, um and then any sort of sorts I have etcetera. One thing here with your search. Never list your actual certification number. Any employer that can go in and verify that, like once you're actually going through the process.
04:44
The reason you don't want a list it out there is because I learned this with my nursing license
04:47
back when I had that before I retired as a nurse. Um,
04:50
people, unfortunately, there are people out there that will steal it and they'll try to take your credentials and pretend this there's just to get a job or something like that. And if the employer doesn't check initially, they might get the job etcetera, etcetera. So just don't put your number out there for anyone. Just put that you got the search and that's it.
05:06
You definitely want to put skills out there, so that way people can endorse you. One thing I found early on and I will I will back up here a second. This is actually my second Lincoln, um,
05:15
profile hadn't account years ago. I had no clue what I was doing, and I just started, like, you know, basically spamming people with connection requests. I think I got blocked eight or nine times by Lincoln. You know, if you if you submit it to fast and blocks you
05:29
Ah, And then I really ended up with, like, I had over 500 connections. But I ended up with, like, 500 junkie connections, right? Like people I didn't want to be connected to. But I was just trying to get the numbers right. So
05:41
that was big time waster. I deleted the account in this account. When I created this one, I really came into its understanding. My personal brand, right? Understood? My Why? Like OK, what I want to do and my personal brand is I want to give back, right, I want to help out. I wanna educate people. And I also want to be a voice for those individuals that don't necessarily always have a voice in this industry,
06:00
for whatever reason, and we won't giant dive into that in this particular video. But
06:04
those are kind of the things that were my driving factors and the message that I wanted to portray with my linked in profile.
06:11
So Let's get back on subject here with skills and endorsements again. You just want to put a bunch of skills on there that are actually relevant. So if you don't know Python don't put Python if you don't know like I'm good with possessor recovering stuff. If you don't have those skills, don't put him on there. Right.
06:26
Like, you see, I've got various skills and some things I joke around like cyber wrapping, Right? Come on. You know, But again, I've got a video out there
06:31
where I did like that, you know, terrible rap. But
06:35
I've got the, you know, that's a skill, right? I was able to do that video.
06:39
And by the way, that was a single take video. Um and ah, no rehearsal, anything like that. So I'm very proud of myself. So even if it was terrible, if you thought it was terrible, I'm still very proud of it. And then, you know, here's another joke, right? Tapping print. Hello, world. Yeah, I can type with the best of them. Print. Hello World all day long and python, right.
06:56
Uh, the other thing that you want to try to get and one thing to be careful on, and I'll touch on this because I've had somebody asked me on this.
07:01
You want to get recommendations, But you you need to ask people that have actually worked with you or senior skills.
07:08
Don't ask a complete stranger. I get a lot of people that asked me like, Oh, can you write me Arlington recommendation? And all they do is a,
07:15
well, you know, thumb up with skill or something that I have.
07:17
I can't do that for you. And that's only because I haven't actually worked with you, right? I can't vouch for your skills if I haven't worked with you. And I know some people might give them just automatically just because you like their post or whatever.
07:29
I'm not that person for me. If I'm giving my recommendation, I have to be able to stand behind that, um and so you'll see that I've got one recommendation. I never asked for anyone to give me one, which is why I've only got one. Probably. But I do recommend that your for you're trying to build your brand, especially if you're trying to sort of
07:46
get that street credit like you have this person is good. This is actually a good way to do it now,
07:53
touching our resumes a bit. And this course is not about resumes at all. But, um, one thing with resumes. Take this quote that you get if it's a good quote, by the way. But if you get a good recommendation off like Lincoln, take this or take part of this and go ahead and put it at the top of your resume. Put in quotations. And so, as an example, I would put you know, something like this, right? Maybe I'll
08:11
I would grab
08:13
a couple of these lines here, copy and paste this on onto a resume, put it in quotes and put the person's information there as well as put any credentials they have. So here, Dr Wells. I know him very well. He's a very close friend and a great mentor on, and he's been featured. He's
08:30
reward winning. Dean Were were waiting. Professor Award winning.
08:33
Ah, author, bestselling author. He's been on So all sorts of places like NBC, ABC, CBS, Bravo, etcetera, eso I would basically list all those things if I were needing a resume and putting this on my resume I would list all those things out to give him or credentials, right. So that way, when a hiring manager sees that
08:52
I've automatically given them trust, right,
08:56
they automatically see right up front of my resume before they read anything else.
08:58
They say, Oh, somebody else says, This person is really, really good, right? That's what we want to do with that recommendation. If we can get that right
09:07
languages. I'm joking around here a little bit, but honestly, these are things I really stand by. So that's the language. I speak right. I speak action. I'm always taken action grit. You gotta push through right and then wealth, trying to educate people on their finances because a lot of people are making good money and cybersecurity, but they're terrible with their finances, so they're going paycheck to paycheck, and if they get laid off, they can't really handle it. So
09:26
are really talk a lot about wealth with people to try toe.
09:28
Just get the awareness out there because I didn't learn anything about wealth in school at all through any colleges or anything like that. I had to learn it the hard way by going through being broke.
09:37
So that's kind of the main things there with your profile that you want to do. A Sfar is getting it ready. The other thing, I will say, don't like, list out your don't lift leader resume on here. I mean, we're cybersecurity professionals, after all. Don't put your resume on LinkedIn. Make people ask for Don't just, like, leave all your information out there, So I want to stop this video so it doesn't run over too far.
09:58
But in this video, what is talked about some tips for linked in your profile
10:01
in the next video, we're just gonna talk through some basic information about Facebook and Twitter tips. We're not gonna dive into those particular platforms. We're just gonna kind of do a power point. It just kind of talk through some of those tips. So I'll see you in the next video

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Personal Branding Fundamentals

Join Cybrary’s own Master Instructor, Ken Underhill, as he takes you on a journey to building your personal brand. ou’ll start by identifying your way and then learn how to use social media to your advantage.

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Ken Underhill
Master Instructor at Cybrary
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