Welcome back. Everybody very excited to bring you the next part of this course, which is really about right versus right decisions. And the previous module you learned a lot about right versus wrong decisions and how to make those
on the consequence associate with those. And here this is actually the vast majority of ethical decisions that you have.
It's around right first, right where there's two right decisions.
So if he took the llama survey,
Did you find that hard to make some of these decisions? Was it hard to pick that bottle of cancer or your sibling?
that everyone has this problem, right? If you look at it,
every question was about 50% 1 way and 50% the other way.
That's because they're too right decisions
and based on your values,
really who your sister or brother is. I know you know who has cancer.
You make different decisions,
and you might be making these decisions on behalf of everybody.
And so what we're gonna teach you today is a framework around how to make those decisions
how to go through the right to diligence. How do you evaluate
and eventually how to actually make that decision.
So here's the framework.
Do your homer understand the background.
Condemn filtered the dilemma.
I was working in Egypt.
You mentioned before,
and there was a situation where
a analyst came to me, and my responsibility was for both revenue on the cost side of the business. We had way had responsibility for credit cards and ask this analyst to determine in ways that we could actually generate revenue off those credit cards.
And they said leave. Guess what I found out
You can determine 90% of transactions through one very
I was like, Wow, what is this variable that you speak up for him? Because if you determine the transactions, that's actually the revenue that he could get off the off the credit cards,
women spend money to 90% of the credit card spending is actually two women
is the red flags started going off in my head, man, you know, I'm from the U S. So like No, that's totally illegal to use gender, race, ethnicity, age, anything. You know any of those demographic variables? Thio make
advertising decisions on anything,
but was it a right versus wrong decision, Right? Was it again for
I also wasn't in the UK.
Okay, well, the law in Egypt actually doesn't. They don't have a law around. It's been our legal team. Turn take of this.
I talked to the UK and they said, actually, this is a decision that's at a country level, and you're able to make this decision at the country.
And what if I told you the analyst wasn't a he? But it was actually somebody
And she was excited that this could be something around female empowerment
without making your decision a little different.
So that's what I'm saying. Consider your cultural context.
Do your homework. Do your due diligence, right? Because it might make you think through
what my appears right. First, wrong decision actually moved to write versus right decision with some real consequences. Based on what? How you make that decision.
So you evaluate those options, right?
Consider the greatest good for the greatest number of people.
The Universal standard across the board.
The Golden rule, right?
Do unto others, as you would do on yourself, or use those mom or headlined tests that we mentioned before.
Then you gotta take the action. You have to make that decision
IED's that variable or not? Are you gonna advertise based on that?
And you gotta communicate that you're making that decision in a way the people will not agree with you. 50% of people will not agree with you,
and you have to make sure that you preserve those relationships. If you've done your homework right, you'll be able to do that.
So again, perform your due diligence.
Do your home. Understand the background, the common practices as I did in Egypt.
gain outside perspective. Talk to your mentors. Advisers talked to the community. Right, because we're here to help.
I think about all the potential stakeholders, associate ID.
And like I said, when Egypt considered it in Egypt,
then you gotta filter the dilemma.
Rivers wrong? Pretty. Not much now to delimit Ray. As I mentioned with the internal phone case earlier,
the driver's right reaches towards your inward values
and usually resulting conflicting values.
We're gonna talk in the next video about isolating those competing forces and how to go through that.
I'll see you in a minute.