Time
49 minutes
Difficulty
Beginner

Video Transcription

00:00
Hey, everyone, welcome back to the course. So in the last video, we just went through and did some research on our hiring manager, right? So we wanted taken analysis of their linked in profile and see how we can begin that conversation with them to eventually get an interview or even get a job offer.
00:16
And this video, we're just gonna talk about finding your social media platform. So again, this goes back to our Why. So what is our actual message? What are we trying to do with our personal branding? Are we trying to get a job? Are we trying toe start a business and grow our business? What's our actual endgame here?
00:33
So as many platforms out there
00:36
both for finding a job, changing jobs, that sort of stuff, and
00:41
with your business of trying to grow your business or start a business linked in is probably my number one choice on I see that not because as a business owner, that you're going to get a lot of sales through Lincoln or anything like that. But it is a excellent resource to establish those relationships for both your business and your employment have ah,
01:00
adventures
01:03
so number one linked in, of all the ones we're gonna cover today is the most professional site. At least in my opinion, people just have kind of a different vibe on Linked in. There are some goofy people like myself putting cat means and stuff up. But for the most part, it's a professional environment, and you can get a lot of good information and really build some really great good relationships.
01:23
Also, recruiters are on linked in. They may be on things like Facebook and stuff like that, but linked it is a place they go to actually find people. So if you want to get in touch with recruiters at a certain company like Google or Amazon or something like that, that's a great place to connect with them and start building those relationships. And then, of course, the job postings, right? You could see job postings, and many companies
01:42
put their postings on linked in, and sometimes they don't even put him on there
01:46
own company website. So just keep that in mind that Lincoln is a great resource. If you're trying to look for different jobs
01:53
now, that being said, you want to again focus on your why.
01:57
So I don't wanna have a linked in profile that's very bare, and we'll talk in the next video about some Lincoln tips. But I don't want a profile that's pretty bare. And that has, like, a selfie of me drinking at the club on Friday night, right? I don't want to do like that cause I'm trying to convey a certain message. So if I'm trying to get hired by somebody, I want
02:16
to make sure that my LinkedIn profile
02:19
is basically my resume,
02:21
and I don't want you to put your resume linked, and I think that's actually bad security practice. But make sure you make your LinkedIn profile tell a story of you. So what are your skills right? What are the things that you do, what the things you're interested in? How are you giving back to the community? How are you interacting? Are you professional or not? Can I put you in front of clients?
02:38
These are all questions that a hiring manager
02:40
can easily find.
02:43
The answer is to If you do your linked in profile appropriately,
02:46
Twitter is something that a lot of people in the community used. There's a lot of traction
02:53
on Twitter. I actually don't use Twitter. I haven't found any value in it, so I just don't use it. But I think of it as more of kind of casual place to build those relationships as well, right? So you could follow thought leaders in the industry. You can see what sort of the trends are in the industry on Twitter, you can use other resource is as well for that. But really,
03:14
in my opinion, Twitter is more of kind of a new stores
03:15
or a place to find, like what's trending in the industry. But with that kept in mind, there's also a lot of nonsense on Twitter, and you're gonna You may spend a lot of time on different conversations that don't actually add any value. So if you're going to brand yourself and use Twitter to do so,
03:32
just position yourself. It's sort of a thought leader right here, that person that is looking at the latest trends in the industry and you're sharing that information via your Twitter feed. That's the avenue that I would take if I was gonna be using Twitter for my personal branding
03:47
read. It's another one Basically, I think this is more like a Q and A. So if you want, establish yourself is kind of
03:53
that person that has the answers, read it or something like Cora. Those are good ones to establish yourself and kind of get your name out there again. You can do all of that, just using something like Linked in or Twitter, right? You can interact with people that way as well. But read it is a popular forum type site where you can go get questions answered and also help people out by answering
04:12
their questions. For him,
04:15
Instagram can be used to build your brand probably not so much in the cybersecurity industry, although you could take a bunch of selfies. I don't know that you would want to, but it does help. You kind of create a visual story, right? So if I want to
04:28
position myself as a thought leader in the industry and that I'm professional, that I'm maybe executive level type of material, I could use Instagram to do so, so all myself. These would be things like I'm in a suit, going to a meeting right, or I am
04:41
showing something on my computer that I am doing this particular task and I'm fighting against cybercrime. Whatever the case might be, just make sure that the messaging use matches the brand that you want to showcase, right? You don't want to put a bunch of selfies up with you and your bikini if you don't want your personal brand to be about
04:59
your bikini right or your fitness or whatever. If you're trying to build like a cybersecurity professional brand on instagram, make sure that everything matches up with the story that you actually want to tell.
05:11
YouTube is a good one, and I encourage a lot of people that are trying to get into the industry or that a new to the industry, I always encourage them to You create their own little YouTube channel and start filming the things that they can actually do, right, Because it's one thing to put on your resume that Oh, yeah, I know Python. Okay, well, that's great. Everybody says I know Python, but show me on a YouTube video that
05:30
teach me, like, how can you do this thing or that right? How can you solve a problem with life?
05:33
Python? Show me a little program that you've read in and explain to me what you've written, why you've written it.
05:40
These are the types of things that a hiring manager wants to see. They don't want to just see a YouTube channel of cat videos. Unfortunately, right, if that were the case, I would have a big gentle on cat videos. But what people really want to see is that you're doing things you can showcase your skills that's gonna help you, because if you think about it, if you have to go into ah, 100 different companies to show them your skills,
05:59
that's gonna take a lot of your time. And assuming that none of them say yes to hiring you,
06:02
you've just wasted a lot of time.
06:04
But if you put up a YouTube channel and you keep showcasing your skills and you keep consistent with your videos and you follow some of the best practices of YouTube
06:13
to improve your search results,
06:15
what you'll notice is that even if you put a video up two years ago,
06:19
the hiring manager that you just apply that where the company you just applied to, they might go back and see that video and say, Oh, that person does know what they're talking about. Let me bring them in for an interview.
06:29
It's just another tool in your arsenal of your personal branding. So when you think of YouTube again, you're setting that particular message, right? So if I want to brand myself is a cybersecurity professional in some capacity. Whether that's on the defensive side, maybe it's an engineer analyst or it's on the offensive side is, Hey, I'm a pen tester or something like that.
06:47
What I want to do is I want to make sure that the YouTube channel conveys that right. So I want to showcase the skills that will follow along with that messaging to create my personal brand.
06:58
Now, if you're trying to use cyber to create your personal brand, which many people do, you just want to figure out how that can fit into the messaging, right? So as an example, if I want to showcase my skills, I create a course on cyber, and I show that Hey, look, I know this particular thing very well and I'm teaching on it.
07:13
Let's say that maybe I don't feel comfortable teaching a course yet. I don't have a lot of time, something like that. Then what I'll do is I'll help out on a lot of different courses as a teaching assistant. And then I can go ahead and put those things down that yes, I helped on these different areas and I knew these areas. That's why helped on them, or I learned this new topic
07:30
and I wasn't familiar with that. But after working on this course, I learned all these things. I could also say that Hey, I build lives for Sai Buri. I could say I write articles for cyber so any we basically have anything that you need to. For contribution wise, we allow you to kind of do those things to help you build your brand better. And make sure when you're
07:50
doing these different social media
07:51
platforms, make sure to mention and list out the things that you are doing right. So if you're working on certain projects, list those out that again gives a hiring manager the ability to see what you're actually in doing and give them tangible results instead of you just saying who hire me, please. You could say, Look, I've worked on these 12 different courses in all these different areas.
08:11
Yes, I'm a student right now, but many people are students,
08:13
and I'm trying to get my first job in the industry. And these were my skills. And by the way, here's my YouTube channel, where I show some of the skills and old, By the way, I taught one course in Sai Buri. Here's a link to that. Oh, and yes, I'm also on Twitter. Here's my handle and a lot of people follow me because I put out a lot of good content. So these are all little pieces of the puzzle that help you build your personal brand better. So
08:33
again, just pick one social media platform to dominate,
08:35
and then you could start doing the other ones as well.
08:39
So in this video, we just talked about various social media platforms in the next video we're gonna jump into linked in, and I'll walk you through some basic tips on Lincoln, looking at my actual linked in profile

Up Next

Personal Branding Fundamentals

Join Cybrary’s own Master Instructor, Ken Underhill, as he takes you on a journey to building your personal brand. ou’ll start by identifying your way and then learn how to use social media to your advantage.

Instructed By

Instructor Profile Image
Ken Underhill
Master Instructor at Cybrary
Master Instructor