Time
9 hours 48 minutes
Difficulty
Intermediate
CEU/CPE
10

Video Transcription

00:00
All right, let's talk a little bit about intellectual property or I p s. We frequently refer to it as so with intellectual property. We're talking about protecting products off the mind.
00:11
Um, and in order to really have a case of,
00:17
um,
00:18
violation of intellectual property or someone encroaching the problem upon intellectual property, the company has to take certain steps to protect those resource is right. So if I have a recipe for chocolate chip cookies, I can't put him on my napkins than try to come after you for making my chocolate chip cookies, right?
00:37
Trust me, chocolate chip cookies that I make
00:40
nobody stealing that recipe. They're not very good.
00:44
Um so company has to take steps to protect it, regardless of the type.
00:50
Currently there is an international organization called WIPO World Intellectual Property Organization that manages international or that oversees international protection of intellectual property rights.
01:04
And it's run from the U. N. So it must be good
01:08
would know what y po is. The most prevalent violations would be first of all, licensing, and we have all seen licensing violations If you've been in this field, you know, and and I've been in the field forever. And I remember back in the days when Microsoft products had license key of
01:27
1111111 all the way through. So that paid, you know,
01:33
uh, I've never done it that I, you know, But I've seen certainly licensing violations cos we're taking more steps to prevent that now. But it's up to us as our ethical duty and responsibility to ensure that the software that we're using is paid for.
01:49
Um, some of the complexity of that certainly taken away from us with software is a service, right? We're not as concerned.
01:57
That's not as much our responsibility when we can figure out counts. That's kind of taken care of for us. So we're moving towards steps making that easier. We also see things with plagiarism. Plagiarism. I've got a friend of mine who is a college professor,
02:14
and, you know, she'll just make comments from time to time about her students
02:20
and, you know, should she'll put comments on their paper. Like I have read this book. Also, your report sounds shockingly like this book or whatever. No excuse for that. We know that today. So
02:34
the worst is when you plagiarize Wikipedia because you don't know what you're talking about. It's clear, and Lord knows what you're plagiarizing. So
02:42
anyway, plagiarism, bad piracy, you know, along the lines of, um, you know, usually we associate this with copyright violations, were making copies off films or music, digital music, whatever. And then corporate espionage
03:00
kind of speaks for itself. I'm gonna steal the secret formula for Coca Cola.
03:06
All right, so
03:12
trade secret next
03:14
trade secret is something that gives my company the unique value on edge up in the, uh in the marketplace. So the secret secret sauce in the McDonald's Big Mac, right? That's what pushes that Big Mac into the next level, right?
03:34
Ah, things about trade secrets. They can't be obvious. So that's a little questionable. Pretty sure that secret sauce is 1000 island dressing,
03:42
not swearing to it. I don't wanna be the you know, I don't want to be on the other end of a trade secret lawsuit, but pretty sure that's what it is so that trade secrets gonna be something unique to me is an organization that gives us that leg up on the competition. That would be that secret formula to Coca Cola.
04:00
Not Coke, not new cope.
04:03
Real Coke.
04:04
All right, copyright. So copyright is to protect artists. It protects the expression of ideas, not the ideas themselves. Right, you know, But how an artist chooses to express a thought or an idea You can't copyright walls.
04:25
But if you look at all the songs about love in the world that there are, you know how each artist chooses to express that
04:33
that can be copyrighted. Doesn't even have to be documented that it's copyrighted. But the artist controls the distribution off their work.
04:44
Okay, Um,
04:46
probably testable how long copyright is good for so copyright. The artist controls distribution of their work for their life span plus 70 years, or, if it's a corporation 75 years from copyright. But there are so many poles with that, especially for corporations,
05:05
you know, I would focus on life span of the author plus 70 years.
05:11
Um, if I purchased something, I purchased a book and then I sell it in the yard sale or something. That's not a violation I can do first sale.
05:19
Fair use also means if I download a song, I could make copies of that song for my car and for here and for their within reason. And no one's defined specifically. What fair use what within reason is
05:34
probably less than 200 usually around five copies of a walk, and you cannot distribute them.
05:43
Trademark. It's the Golden Arches, right? Ah, something that you see an associate with the company. It's a symbol. It's a color scheme. Certain sounds It is, um, a logo. Uh, you know, um, Novell.
06:01
It's a color. Perhaps
06:03
Novell, if you remember Novell back in the day had a certain shade of red. It was a little bit oranges, and they trademarked
06:11
Nobel Read.
06:13
For those of you that are pop culture buffs, Beyonce and Jay Z tried to trademark their daughter Blue Ivy her name, but they were denied on the ground that it was not
06:24
uniquely theirs or something like that. I forget what it was, but it was denied. And for those of you that are not into pop culture, I'm sure you just I just lost, like, 10 credibility points with you, but trying to keep things alive trying to keep it. Taylor Swift. And I'm so ashamed that I actually know this, But
06:42
if you remember she had a song called Shake It Off.
06:45
And in there there was a phrase about could be listening to this sick beat. And she trademarked that phrase.
06:54
Pretty sure Taylor wasn't the first human being to ever use the phrase this sick beat.
07:00
It is a matter of fact, after Taylor Swift used it. Nobody else ever wanted to use that phrase again.
07:06
But there you go. So artists many times will have certain things to associate with their brand, if you will.
07:19
All right, um, patent for inventions. Now, this first line, originally valid for 17 years, forget that now they're valid for 20 years. I don't know why I even told you they were originally valid for 17. Just fun. Tribute for parties, whatever. But now they're valid for 20 years, and that could be testable.
07:40
This is for the protection. For inventors. It's to encourage
07:44
innovation. So, interestingly, there is no ah specific organisation that enforces for patents. So if there's a patent violation, would have to sue in order to have some sort of Rick um uh, reimbursement
08:03
and the U. S. Patent Office. Of course, here in the States records items for patent
08:07
in 18 99. The director of the U. S. Patent office petition Congress to shut down the U. S. Patent office.
08:20
I think for a minute and see if you know why
08:22
anybody
08:24
shouted out at your monitors right now. Anybody? No.
08:28
It was because there was nothing left to invent
08:33
in 18 99.
08:37
They bred
08:39
that the wheel they had fire. Really? What you need?
08:43
All right, so those are the elements of intellectual property. Make sure you know anything specific have included, like length of copyright, length of patent. I'll also mention patents include cryptographic algorithm. So that does become relevant to us. Certainly a question or two
09:01
on intellectual problems.

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