How to promote our security audit website?Cyber Management

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Home Forums Cyber Management How to promote our security audit website?

This topic contains 3 replies, has 3 voices, and was last updated by  l0xz 4 years, 4 months ago.

Viewing 4 posts - 1 through 4 (of 4 total)
  • Author
    Posts
  • #61373

    l0xz
    Participant

    Hello,

    Hope this is the right place to post/ask this.

    We have a small company and we do security audits for small and business owners in the UK. How could we promote our business?

    Thank you

    #61441

    rafaelh
    Participant

    I’d suggest focusing on a market, like education, or aerospace, then go to some of their conferences or meetups. If you have an advertising budget, maybe look at advertising in industry forums. Most companies will have a specific need for auditing, such as meeting PCI DSS, setting up an ISO 27001 system, etc, so if you can find an industry with a high need for that (banking is probably over-served) you’ll have greater success. As far as social media goes, advertising on cybrary is probably the wrong audience for your service, but maybe LinkedIn?

    #61454

    hrenner
    Participant

    In addition to what ralaelh said I’d suggest contacting folks and offering a limited demo and discuss your value to the businesses. Before I even consider purchasing I want to have some understanding of what I’m getting and why I need it. If I know why I need your product then I am more likely to listen to the full sales pitch.

    #61478

    l0xz
    Participant

    Thank you guys for your inputs. I really appreciate them.

Viewing 4 posts - 1 through 4 (of 4 total)

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