Disguises, Online and Offline

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Learning about the CIA’s tips and tricks on disguising one’s identity reminded us that humans are creatures of habit and over a period of time, can illuminate predictable behaviorial patterns, which are presented as biometric data. As a result, businesses can leverage and integrate these data points with their operations and sales process.

For instance, businesses are buying data about one’s health and also creating patents to measure a user’s pulse and temperature. Others are learning about the psychology about a user and making it difficult for a user to cancel a service.

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Panelists: Cindy Ng, Kris Keyser, Mike Buckbee, Sean Campbell

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Varonis is a pioneer in data security and analytics, fighting a different battle than conventional cybersecurity companies. Varonis focuses on protecting enterprise data on premises and in the cloud: sensitive files and emails; confidential customer, patient and employee data; financial records; strategic and product plans; and other intellectual property. The Varonis Data Security Platform detects insider threats and cyberattacks by analyzing data, account activity and user behavior; prevents and limits disaster by locking down sensitive and stale data; and efficiently sustains a secure state with automation. With a focus on data security, Varonis serves a variety of use cases including governance, compliance, classification, and threat analytics. Varonis started operations in 2005 and, as of December 31, 2017, had approximately 6,250 customers worldwide — comprised of industry leaders in many sectors including technology, consumer, retail, financial services, healthcare, manufacturing, energy, media, and education.

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