Market Trends of 2018

December 20, 2017 | Views: 1921

Begin Learning Cyber Security for FREE Now!

FREE REGISTRATIONAlready a Member Login Here

 

The Market

Constantly advancing, the Cybersecurity space continues to disrupt the market. As Digital Marketers, it’s crucial that we frequently analyze our consumers naturally adapting attitudes, ensuring that we continue to meet their expectations of the ‘latest and greatest’.

 

Both the Technology and Cybersecurity Industries are growing exponentially. This is great from a market growth perspective, but isn’t all bells and whistles. Unfortunately, as these markets grow, so will the invitation of cyber-crime and the threat landscape. We will continue to face malicious acts attempting to infiltrate protected networks. The use of analytical tools will help predict, prevent and deter these threats. Essentially, these tools will act as one of the biggest defense mechanisms to drive smarter, more precise and more effective content to safety net to our market.

 

The Expectations of 2018

According Panetta (2017), the three key elements consumers will seek in 2018 are a balance of; usability, visibility and to gain more control over their security.

 

The evolution of ICT trends closely aligns with the Cybersecurity space. As data generation, connectivity and systems continue to advance, so will a number of cybersecurity vulnerabilities. According to Gartner (2017) “In the next three to five years, enterprises will generate more data than they ever have before”. Talking about mass data generation, a major trend said to set the scene in 2018, is Cloud Computing. The usage and popularity of Cloud Computing will only continue to grow in the years to come. However, due to its capability to hold immense amounts of valuable data, cyber criminals identify this as the perfect target. According to Puranik (2018), “2018 expects to see more individual and state-sponsored attacks aimed at the cloud security infrastructures”.

 

Therefore, we must venture into 2018 with the headspace of shifting the focus from protection and prevention and drive it toward detection and response. Utilising analytical tools to optimise metrics that really matter will be the, “be all and end all”. Investing in tools like security information, event management (SIEM) and malware detection systems, will be the key tools for mitigation any unwanted insiders.

 

How can Thycotic help? Click here to find out.

 

References: 

Puranik – Network World 2017 

https://www.networkworld.com/article/3233134/cloud-computing/5-cloud-computing-trends-to-prepare-for-in-2018.html 

Panetta – Gartner 2017

https://www.gartner.com/smarterwithgartner/5-trends-in-cybersecurity-for-2017-and-2018/

Share with Friends
FacebookTwitterGoogle+LinkedInEmail
Use Cybytes and
Tip the Author!
Join
Share with Friends
FacebookTwitterGoogle+LinkedInEmail
Ready to share your knowledge and expertise?
Comment on This

You must be logged in to post a comment.

Our Revolution

We believe Cyber Security training should be free, for everyone, FOREVER. Everyone, everywhere, deserves the OPPORTUNITY to learn, begin and grow a career in this fascinating field. Therefore, Cybrary is a free community where people, companies and training come together to give everyone the ability to collaborate in an open source way that is revolutionizing the cyber security educational experience.

Cybrary On The Go

Get the Cybrary app for Android for online and offline viewing of our lessons.

Get it on Google Play
 

Support Cybrary

Donate Here to Get This Month's Donor Badge

 
Skip to toolbar

We recommend always using caution when following any link

Are you sure you want to continue?

Continue
Cancel